CLEARWATER, Florida. – Hotel Internet Services (HIS), a provider of comprehensive Internet services and solutions for the hospitality industry, today released a set of valuable insights showing how content delivery trends continue to evolve in the hospitality market global. Leveraging combined data from properties equipped with its GuestCast streaming platform, HIS, by publishing these insights, aims to provide hoteliers across the industry with up-to-date information on how to adopt an in-room entertainment strategy that aligns with modern customer behaviors and expectations.
With content streaming now the predominant form of entertainment in mainstream homes, HIS GuestCast analytics also reveal that hotel guests’ preferences for using streaming technology have only increased. . For example, GuestCast was found to be used by guests for an average of over 3 casting sessions per room each day. Streaming session length now averages four hours and 17 minutes for each guest, while 44.6% of rooms had their GuestCast devices in use on a monthly basis. Together, these analyzes notably demonstrate the growing confidence customers place in the ability to stream their own content using more traditional entertainment options such as cable TV or video on demand.
HIS GuestCast analytics also reveal how hotel guest streaming behaviors continue to expand to include an ever-widening range of streaming subscriptions with which a property’s solution must be compatible. The ten most used streaming services now include:
- First video
- HBO Max
- YouTube Television
“We know that content streaming has eclipsed traditional television for some time now, but what hoteliers need to recognize is that the presence of a streaming platform in guest rooms is no longer up for debate. – guests demand access to technology and seek to use it more and more throughout their stay,” said Gary Patrick, CEO of Hotel Internet Services. “Keeping pace with customer expectations for in-room entertainment doesn’t just mean adopting any type of streaming device, but one that can offer the flexibility and ease of use that customers experience when they are at home.”
As a streaming solution specifically designed for hotel environments, GuestCast is notably designed to be instantly compatible with virtually any streaming subscription a guest may wish to access on in-room TVs. By also offering a streamlined device pairing process allowing guests to cast content by simply scanning a QR code, GuestCast is also credited with eliminating common troubleshooting issues. According to the latest device usage analytics, GuestCast only receives support call requests from one percent of users, which translates to approximately one in every 100 guests. This further reinforces GuestCast’s main objective to serve as an intuitive and user-friendly casting platform that even unfamiliar new users can interact with without hassle.
A key differentiating feature of GuestCast that allows it to collect usage data is its innovative GuestCast Analytics dashboard. Available to any hotel business that deploys the casting platform, the GuestCast Analytics dashboard provides each property with real-time analysis of the performance of in-room entertainment strategies. In addition to tracking GuestCast usage rates, the dashboard can even monitor the strength of in-room Wi-Fi signals to ensure connectivity remains high quality and in line with guest needs.
For more information on the full range of technology solutions available from Hotel Internet Services, please contact Shelly Chandler at 866-265-7575 Ext. 737 or email [email protected].
About Hotel Internet Services, Inc.
Serving all of the hospitality industry’s connectivity needs since 2003, Hotel Internet Services, Inc. (HIS) is a leading provider of next-generation communications technologies, including high-speed Internet access, latest in-room entertainment and contactless service, IoT and security systems. Backed by 24/7 monitoring and support, HIS innovations not only include state-of-the-art networking technology that can meet the highest customer expectations, but also GuestCast, the platform for most user-friendly and advanced streaming in the industry. in-room entertainment experience. GuestCast not only ensures user-friendly interaction with features like QR code-based device pairing capabilities, but also ensures optimal performance with the GuestCast dashboard. With data-rich analytics, hoteliers can leverage the GuestCast dashboard to not only monitor the health and usage of individual cast devices, but also gain insight into each point’s Wi-Fi signal quality. network access. In addition to hotels and resorts, HIS also provides equipment and services to hospitals, casinos, military and student housing, senior residences, timeshares, condos, conference centers, apartments, fitness centers and many other commercial locations.
As the industry’s most trusted go-to provider for the latest in network connectivity and IoT-enabled innovation, HIS is recognized for successfully improving online capabilities and customer satisfaction ratings for countless hotels and resorts across the United States. Based in Clearwater, Florida, HIS offers services throughout North America, Australia, Latin America and Europe.
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