Intent HQ launches AI-driven campaign audience builder - Audience AI - and drives 51% marketing uplift for Verizon

Intent HQ launches AI-driven campaign audience builder – Audience AI – and drives 51% marketing uplift for Verizon

LONDON–(BUSINESS WIRE)–Sep 20, 2022–

Intent HQ, the customer AI analytics platform company, launches Audience AI, the first dynamic AI-driven audience builder for telecom marketers. Audience AI is designed to help telcos identify new hidden opportunities within their customer base and dramatically improve campaign performance. It uses machine learning to find target consumers based on behavioral similarity indicators without the need for data scientists or business intelligence (BI) intervention.

This press release is multimedia. View the full press release here: https://www.businesswire.com/news/home/20220919005190/en/

Audience AI is the industry’s only audience building solution designed for communication providers to harness the power of behavioral data. It allows marketing teams to create target audiences based on customer information that would not otherwise be understood or available. It solves the all-too-common marketing challenge of inferior audience selection, leading to missed opportunities, higher dropouts, and customer brand fatigue. Audience AI is ideal for marketers who want to achieve better conversion from campaigns. (Graphic: Business Wire)

Intent HQ believes telecom marketers are missing out on many new revenue-generating opportunities because they can’t achieve the right level of relevance when it comes to audience selection. Due to a lack of proper tools, building campaigns takes too long and existing practices fail to identify the best audiences for each marketing message. These delays and suboptimal audience selection lead to missed opportunities, higher dropouts, and customer brand fatigue. Audience AI was designed to solve these problems.

Audience AI delivers exceptional revenue growth for the Verizon Protect campaign.

Audience AI was used by Verizon’s consumer marketing team to better target and expand the audience for Verizon Protect, the company’s primary device insurance product. Protect is offered periodically through time-limited “open enrollment” campaigns and is aimed at customers who did not choose to add Protect when purchasing their device.

Audience AI achieved outstanding results for the campaign:

  • 51% more campaign engagement than existing audience selection model
  • $378,000 in additional revenue generated

Three key features of Audience AI

As a self-service audience building tool to increase campaign relevance and ROI, Audience AI offers the following essential features:

Simple. Audience AI has an easy to navigate user interface. Any member of the marketing team can easily turn into effective campaign audiences without the need for specialized assistance.

Sensitive. Marketing users can query a range of real-time predictors to identify their target customers.

Audience building has been a complex and time-consuming job that relies on human intuition supported by teams of data analysts. Audience AI makes the process much easier, taking the guesswork out of audience development and saving campaign managers hours.

Sure. Audience AI circumvents the need for extensive legal approvals by using the Intent HQ SafeSignal engine to deliver secure audience data.

How Audience AI Works

Audience AI is a machine learning tool that uses behavioral and/or event-based inputs to create an audience “seed”. Intent HQ’s proprietary data science algorithms create a viable and relevant campaign audience at a statistically significant scale.

What the industry thinks about Audience AI

Patrick Fagan, Head of Behavioral Science at Kubik Intelligence, says, “Audience AI is the only audience building solution that harnesses the power of machine learning to analyze blogs and other behavioral data. telecommunications marketing to target similarly behaving customers who would otherwise not be easily identifiable.Most importantly, complete consumer privacy is built into the design.

Andy Herz, director of value-based marketing at Verizon, says, “We wanted to see if we could take our audience targeting to the next level by leveraging behavioral insights developed with Intent HQ’s platform. goal is to create marketing so relevant to our customers that they view our posts as helpful suggestions as if we were a friend. Audience AI helps us achieve this by giving our marketers direct access to insights at the people and making them truly actionable. The results exceeded expectations, sometimes by far.”

See Audience AI in action at the Digital Transformation World.

Intent HQ will launch Audience AI at the Digital Transformation World at TM Forum in Copenhagen, September 20-22, 2022.

Visit booth 249 in the Quad to see this unique martec solution in action.

About Intent HQ. Unleash the customer’s intent.

Intent HQ is an AI analytics platform company that enables service providers, such as telecommunications companies, to harness previously untapped subscriber data to dramatically improve the impact of marketing campaigns. and generate new revenue streams through data monetization. Unlocking customer intent, our proprietary privacy platform uses advanced AI and machine learning to draw on detailed insights gathered from diverse behavioral datasets. This allows our clients to take marketing and customer experience to a new level of personalization while completely preserving privacy and compliance. Named as one of the fastest growing companies in the FT 1000, Intent HQ is a global team of over 100 data scientists, digital marketers, CRM experts and psychologists operating in London, New York, Barcelona and Lisbon . To learn more about Intent HQ and its product line, visit www.intenthq.com.

See the source version on businesswire.com: https://www.businesswire.com/news/home/20220919005190/en/

CONTACT: Colin Blanc

Marketing Director

colin.white@intenthq.com

+44 (0)20 7636 4400

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SOURCE: Intent HQ

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PUBLISHED: 09/20/2022 01:26 / DISK: 09/20/2022 01:26

http://www.businesswire.com/news/home/20220919005190/en

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