Mesmerise Opens First Office in the United States, Deepening Investments in North America as Enterprise Virtual Reality Market Growth Accelerates

Mesmerise Opens First Office in the United States, Deepening Investments in North America as Enterprise Virtual Reality Market Growth Accelerates

As the global virtual reality market is expected to exceed 10 trillion dollars by 2030, Mesmerise’s expanded presence in the United States will help the company drive growth while supporting a local customer base including Mainetti and Morningstar

SANTA MONICA, Calif., September 20, 2022 /PRNewswire/ — hypnotize, a company that helps global enterprises get the most out of virtual reality, today announced the opening of its first office in the United States. Situated in Santa Monica, Californiathe new office will help the company deepen its support for existing US customers while accelerating expansion into the region’s growing enterprise market.

Mesmerise Logo (PRNewsfoto/Mesmerise)

As a pioneer in the enterprise virtual reality category, Mesmerise works with global companies to host virtual meetings, conferences and training sessions. Industry-leading companies like Mainetti and Morningstar turn to Mesmerise — and its proprietary software platform, Gatherings — because the company offers a virtual experience that gives executives all the benefits of co-presence and in-person collaboration while eliminating travel expenses and reducing business costs. the carbon footprint.

Mesmerise’s groundbreaking work has helped the company grow rapidly since its inception in 2016. The company has grown its workforce by a multiple of six over the past two years, while continuing to win new business and drive innovation in space. As LA has recently established itself as the third largest tech ecosystem in the United States, Mesmerise has selected santa monica as a U.S. headquarters to tap into the city’s vast tech market and unique talent pool to bolster its U.S. hiring efforts.

The company is also delighted to add two new members to the advisory board, John Pujadasformer Head of Global Consulting at PWC and member of the Wells Fargo Board of Directors, and Derrick Connellformer Corporate VP at Microsoft.

“We are proud of the momentum we have created so far in the UK and Europebut we’re incredibly excited about the demand we’ve seen in the US market,” said Andrew Hawke, Co-founder and CEO of Mesmerise. “It’s clear to business leaders that virtual reality and the metaverse are no longer hypothetical, distant possibilities. Instead, they represent seismic shifts in all dimensions of the economy. We look forward to help businesses navigate these changes by using virtual reality in productive ways in their organizations.”

Mesmerise’s award-winning work includes a long-standing collaboration with Morningstar, a leading provider of independent investment research. Mesmerise hosted the VR component of its annual flagship conference, the Morningstar Investment Conference, for three consecutive years. Mesmerise’s work allowed virtual attendees to participate from anywhere in the world, while enjoying virtual networking, livestreamed presentations, and exclusive “Meet the Analyst” sessions, all within the Morningstar virtual ecosystem.

Coinciding with the annual conference, Mesmerise also created two VR games, bee game and Sustainable city, which allowed in-person attendees to don an Oculus headset and explore the impact of sustainability. Proceeds from in-game achievement metrics were donated to open landa non-profit organization focused on promoting conservation in the northeast Illinois.

Mesmerise also focuses on bespoke events, such as the recent Harvard Business School class of 2017 meeting. Using virtual reality, Mesmerise hosted 90 leaders from 28 countries in a metaverse meeting, saving a total of 180 flights and resulting in a 90% reduction in carbon footprint.

In addition to creating virtual business experiences, Mesmerise has sponsored virtual reality educational opportunities for underprivileged high schools in Angels and Chicago throughout the 2021-2022 school year. Working in partnership with nonprofit organizations in the education sector, students were able to explore real-world lessons such as “the social and emotional impact of urban trauma” and career opportunities in virtual reality.

As hybrid work and learning environments become the status quo, the need for dynamic solutions that establish co-presence, the feeling of being in the same room as someone, is only growing. Mesmerise is dedicated to delivering global experiences that offer much-needed alternatives to two-dimensional collaboration software and video conferencing.

In addition to his santa monica office, Mesmerise employees cover the United States in various major cities, including New York, Austin, Detroitand Seattle. To learn more about Mesmerise, visit

About Mesmerise

Mesmerise helps large companies, including Morningstar, Well Fargo, and Allianz, host immersive meetings, conferences, training sessions, and virtual reality events. With Mesmerise’s proprietary Gatherings platform, global enterprises can bring their teams together to host personalized virtual experiences for any occasion. Mesmerise was founded in 2016 by Andrew Hawke and Daglar Cizmeci, originally launched in the UK Today, the company’s immersive virtual reality experiences span the globe with its US headquarters in Santa Monica, California helping to bring its bespoke activations around the world.

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