Moxy Hotels celebrates inclusivity with a virtual space

Moxy Hotels celebrates inclusivity with a virtual space

Moxy Hotels has launched a “Moxy Universe, Play Beyond” campaign, which leverages the possibilities of mixed reality in an augmented reality experience in Asia-Pacific.

Created by the teams of Media.Monks China, Tokyo, Korea and Singapore, the campaign aims to create a place where people can express themselves freely, create their ideal identity and even multiple identities to connect with other young people from heart and create their own experiences. . It also echoes the belief ingrained in Moxy’s DNA – the desire and space to provide travelers with diverse means of self-expression and to create like-minded communities rooted in the celebration of inclusiveness.

“The new traveler seeks experiences that continue to shape their generational identity. It is about unlimited self-expression and digital connection with others, as evidenced by the popularity of gaming culture and interest explosive for the metaverse. Media.Monks took insight from what drove these trends, to define a new approach to brand experience in hospitality,” the statement read.

With Moxy Universe, travelers’ stay experience with Moxy begins before they even arrive at the hotel. Before arriving in person at the hotel, travelers can create and customize their avatars, choosing from 122 characteristics and 344 designs – representing different skin tones, hairstyles, body types, accessories and other characteristics – with over a billion unique avatar combinations possible, while bespoke posters could be generated and shared on social media.

When travelers arrive at Moxy Bar, a complimentary cocktail will be waiting for them. After scanning an AR marker placed at the bar counter, patrons are presented with an animated welcome message, a clue to the exciting mixed reality experiences they will have during their time at Moxy.

Travelers could also find different AR markers in the guest room, gym and other key areas of the hotel to unveil the interactive AR experience with the avatars they created. Through the interactive AR experience, travelers can immerse themselves in content that enhances each of Moxy’s key spaces, all of which can be shared on social media.

In collaboration with the Moxy Hotels team and Media.Monks, the campaign is pushing the boundaries of multiple hotel dimensions to the virtual world through its 12 new Moxy Hotels in the region, including China, Taiwan, Japan, in Singapore, Korea and Indonesia. This campaign is enabled for more Moxy hotels in the APAC region.

“This campaign is about the fun of virtualization that Moxy could bring to its audience. We believe that bringing virtual excitement to real life is more relevant to audiences rather than creating an experience in a game world, and a great experience and value that a hotel could give travelers,” said Eric Pang, Associate Creative Director, Media .Moines China.

“Technology must serve the brand and the experience. By creating this campaign for Moxy, we hope to deliver a unique interactive AR experience that conveys the “Play On” spirit of Moxy and stays true to the unconventional stay experiences that set Moxy apart from other hotels,” said Dixi Chern, Chief Commercial Officer senior. from Media.Monks China.

“We are thrilled to launch the ‘Moxy Universe, Play Beyond’ experience at all Moxy hotels in the Asia-Pacific region,” said Patricia Cheung, senior director of brands and marketing for Asia-Pacific destinations, Marriott International. “Moxy has always challenged the status quo by inviting customers to live in the moment. With the campaign, we’re taking the ‘Play On’ spirit of Moxy to another dimension through fun and immersive experiences while creating greater connections with our customers,” said Cheung.

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