Alibaba leverages the metaverse to deliver "multi-dimensional interactions" to luxury customers - Retail TouchPoints

Alibaba leverages the metaverse to deliver “multi-dimensional interactions” to luxury customers – Retail TouchPoints

While China is destined to become the world’s leading luxury market in 2025, Ali Baba intends to develop the immersive digital experience on its Small luxury pavilion to attract these consumers. As the luxury platform celebrates its fifth anniversary, Alibaba has introduced a slew of new ways for customers to engage with luxury brands on …

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