brand strategy

Marriott's Web3 strategy explained: "It's about amplifying rather than replacing"

Marriott’s Web3 strategy explained: “It’s about amplifying rather than replacing”

Marriott has become an industry pioneer in emerging blockchain-based technologies like NFTs and virtual reality. Here’s what they learned. At the end of 2021, as the grip of the pandemic began to loosen, Marriott International needed a spark – something that would reignite the passion for travel among an audience that for much of the …

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This Week in the Metaverse: Virtual Reality for Surgical Patients, Kraken CEO Steps Down

This Week in the Metaverse: Virtual Reality for Surgical Patients, Kraken CEO Steps Down

Things are moving fast in the metaverse and the wider world of Web3 as a whole. Here’s what you need to know from the past week: Mark Zuckerg’s net worth has fallen about 71% so far in 2022, according to Bloomberg. His new report details how much Meta founder and CEO Mark Zuckerberg’s recent spending …

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