Data Privacy

Google's Ads Privacy Officer Explains Why It's Fighting to Save the Ad-Supported Internet

Google’s Ads Privacy Officer Explains Why It’s Fighting to Save the Ad-Supported Internet

Digital advertising needs to be safer, but abandoning an ad-supported website altogether would be a mistake, writes Google’s Claire Norburn. Access to quality information has never been more important than it is today. We are living through a pandemic, witnessing a cost of living and energy crisis, witnessing a horrific war in Ukraine, and experiencing …

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The Internet has grown over the past decade, so why hasn't e-commerce grown with it?

The Internet has grown over the past decade, so why hasn’t e-commerce grown with it?

The past decade has brought new frontiers in measurement and attribution. But for The Drum’s deep dive into e-commerce, James Addlestone from Journey Further says it’s got us addicted to short-term tinkering at the expense of what really matters. Of course, we can get deliveries faster. We can access more products, more sizes and more …

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