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Celebrating 50 years of Nike with an AR Archive experience | LBBOnline

To celebrate the 50th anniversary of Nike, a creative company based in Los Angeles MALE brought half a century of iconic sporting artifacts into an accessible augmented reality experience for users in Nike stores around the world. Capturing the spirit of DNA (Nike’s archives department), the in-store experience uses meaningful artifacts from 11 Nike product …

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Theirworld’s AI holograms give a voice to children affected by the global education crisis | LBBOnline

The activation of BBDO New York took place on the eve of the Transforming Education Summit at the United Nations General Assembly Failing economies, pandemic shortages, war, forced marriage, child labor, genocide, etc. There are myriad reasons why there are currently 260 million children in the world who do not have access to equitable education, …

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