Why is a small Swedish automaker a decade ahead of the rest of the industry?

Why is a small Swedish automaker a decade ahead of the rest of the industry?

Enlarge / Winning the supercar game isn’t easy, but Christian von Koenigsegg’s company has survived two decades and continues to develop innovative new technologies that are years ahead of the competition. Ars spoke to him to find out what he is most proud of. Franck Gutierrez It would be mixing advertising campaigns, if not metaphors, …

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