web3

Defining the metaverse and the future of physical and digital brands

Defining the metaverse and the future of physical and digital brands

By Christos Makridis The metaverse economy could represent a total addressable market of $8-13 trillion by 2030 with a wide range of use cases across all industries, according to a 2020 report from Citibank. Most applications of metaverse experiences have been largely entertainment-oriented, such as parties or virtual concerts, but several leading academic institutions have …

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Metaverse will move the goal posts for identity verification

Metaverse will move the goal posts for identity verification

The third version of the Internet, Web3, disrupts the identity verification paradigm. Today, we operate in a world of centralized services. For most online transactions, we go through an intermediary who, among other things, authenticates our legitimacy, citizenship, financial health and other relevant characteristics. Web3 changes all that. Dominated by open source technology, Web3 will …

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Marriott's Web3 strategy explained: "It's about amplifying rather than replacing"

Marriott’s Web3 strategy explained: “It’s about amplifying rather than replacing”

Marriott has become an industry pioneer in emerging blockchain-based technologies like NFTs and virtual reality. Here’s what they learned. At the end of 2021, as the grip of the pandemic began to loosen, Marriott International needed a spark – something that would reignite the passion for travel among an audience that for much of the …

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How Blockchain and Web3 are Changing Internet Marketing

How Blockchain and Web3 are Changing Internet Marketing

Web3 and the technologies behind it have revolutionized almost every industry. Marketing, in this sense, is no exception. In the near future, marketers will have a whole range of new opportunities in the area of ​​attracting and retaining customers. And also one of the innovations is web3 advertising https://ninjapromo.io/industries/crypto-marketing-agency/web3-marketing. It will become a new step …

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This Week in the Metaverse: Virtual Reality for Surgical Patients, Kraken CEO Steps Down

This Week in the Metaverse: Virtual Reality for Surgical Patients, Kraken CEO Steps Down

Things are moving fast in the metaverse and the wider world of Web3 as a whole. Here’s what you need to know from the past week: Mark Zuckerg’s net worth has fallen about 71% so far in 2022, according to Bloomberg. His new report details how much Meta founder and CEO Mark Zuckerberg’s recent spending …

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